Social media marketing, including through owned digital communities, has a huge role to play in the Consumer Decision Journey. Here's how to understand and measure that role.
Leading thinkers tell us that empathic behavior in business actually improves your bottom line. So, what does empathy mean in product management?
Practical advice and a detailed format I use for effectively communicating requirements
Specifications have many flavors, three key objectives, two main audiences, and one purpose.
Every business has table-stakes metrics that must be reported on but don't necessarily yield profound insights. Thankfully, you can gain a deeper understanding by faceting these reports into cohorts based on gamification. (Part two in a series on gamification measurement.)
What can measuring badge/level attainment teach you about the health of your gamification program? Moreover, how much better can your insights be using cohort analysis? Inquire within.
Austin has a robust startup scene. Here are a few ways to get yourself in the know.
Get a leg up on the competition by creating SDKs from your API with this relatively inexpensive “robot factory” technique.
Here's an easy technique to add to the PM toolbox that leads to immediate roadmap input from a variety of stakeholders, a greater feeling of involvement across your organization, and (surprisingly) consensus.
When I was a kid, the TRS-80 Color Computer blew my mind, but what really changed my life were the books that came with it. Where pedagogy and wonder meet, magic happens. What lessons can we take from this today?